Designing the first impression

For my work on Dogwood: A Journal of Poetry and Prose.

Dogwood: A Journal of Poetry and Prose

NewPages reviewer David R. Matteri wrote in a review of Dogwood that editor Sonya Huber “aims to take this university magazine in a new direction.” Those were high compliments, given the fact that Dogwood had just returned from a year hiatus.

In addition to reconsidering and reordering the practicalities of our journal, Sonya and staff have also decided that our 10-year-old publication needed a facelift. I was in charge of major Dogwood surgery.

When I first started designing, I heard typeface and font being used interchangeably.

However, to sum it up, Typhophile user Norbert Florendo explained in an article:

Font is what you use, and typeface is what you see.

Typeface is a set of font family like Times New Roman, Arial, or Georgia. Font is the specification of a typeface (Arial in 12 pt).

Believe me, people take typefaces seriously. Yale University has its own website that discusses…

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One Comment

  1. Joe Holt

    Yippee for a new approach! I love your rationale for re-branding Dogwood and your thoughtfulness for the process. Typeface is a big deal! It’s a subtle way of dressing up and implying attitude, style, and aesthetic. And good idea to go Dogwood with a capital D. I look forward to reading and viewing the new Dogwood!


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